SUPER BOOST
by Jonas Meier
Switzerland 2013 2 min. German original version experimental
sun 16 nov 8 pm Caligari FilmBühne
What would happen if we took some of the most abstruse copywriting in advertising at its word? In this case, for example, what would a “double-push-up effect” look like? If the twisted words in these types of slogans were truly realized, “SUPER BOOST” would be the bizarre result!
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